McDonald's Russia: A Jewel in the McDonald's Emerging Market Operations?
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Case Details:
Case Code : BSTR366
Case Length : 34 Pages
Period : 1990-2010
Pub Date : 2010
Teaching Note :Not Available
Organization : McDonald's Corporation
Industry : Fast Food
Countries : Russia
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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Introduction Contd...
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While many companies, cutting across industries, were caught in the grip of the global economic recession, the fast food chain registered record performance.
"[...] 2008 was a banner year for McDonald's. Revenues increased to a record $23.5 billion … global comparable sales increased 6.9 percent, and we marked our 68th consecutive monthly increase... operating income and earnings per share rose 17 and 15 percent, respectively (excluding the 2007 Latin America transaction)... and we returned $5.8 billion to shareholders through share repurchases and dividends paid. These financial results are among the best in our Company's
history,"4 said Jim Skinner, Vice Chairman and CEO, McDonald's.
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The company's European operations accounted for 42% of McDonald's total revenues. According to the company, McDonald's had registered sound growth in Europe in 2008, and this growth was spurred by performance in countries such as France, the UK, Russia, and Germany. The company also posed strong results in 2009, with these markets spurring the growth5...
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